This Power BI dashboard helps you identify customers at risk of churn, based on actual purchase behavior. The model uses logistic regression to score active customers by churn probability and order value.
Instead of guessing which customers might leave, you now see exactly how many you're losing, how much they spend, and what segments are most at risk. The dashboard breaks down customer groups, shows risk distribution, and lists individual IDs for follow-up.
Key Features
- Churn scoring using logistic regression
- Live customer segmentation by activity and risk group
- Direct insights into average order value and impact of churn
- Behavior-based insights to reduce future churn